Learning Strategist & Instructional Design Leader

Instructional design leader with 20+ years of experience driving enterprise learning programs across global organizations. Expert in designing high-impact learning ecosystems, scaling standards, and leveraging AI-powered tools to accelerate content creation.

Isabel Moreno portrait

About Me

20+ Years Turning Complex Knowledge Into Learning That Works

I'm a Learning & Development leader with 20+ years of experience designing enterprise training programs that elevate workforce performance across global organizations. At Publicis Groupe and Grant Thornton International, I've built learning ecosystems reaching 20,000+ professionals in 130+ countries — from eLearning and blended programs to AI-accelerated content pipelines.

  • Instructional Design: ADDIE · SAM · scenario-based learning · blended formats
  • eLearning Authoring: Articulate Storyline 360 · Adobe Captivate · Rise 360
  • AI Content Tools: Adobe Firefly · Murf.ai · DALL·E · Copilot · GenCanvas
  • Learning Strategy: curriculum architecture · LMS administration · Kirkpatrick evaluation
  • Global Scale: 130+ countries · 7+ languages · 20,000+ learners reached
  • Languages: Bilingual English / Spanish

2. AI-Enhanced Tools

Leveraging Adobe Firefly, Murf.ai, Copilot, and DALL-E for content acceleration.

3. Stakeholder Mgmt

Collaborating with SMEs and global leaders to ensure project alignment and governance.

4. Global Enablement

Managing localization across 130+ countries and multiple languages.

Core Competencies

Learning strategist and instructional design leader with 20+ years of experience driving enterprise learning programs across global organizations. Expert in designing high‑impact learning ecosystems, scaling instructional design standards, gamification and leveraging AI‑powered tools to accelerate content creation. Known for transforming complex requirements into engaging learning experiences across eLearning, blended, ILT/VILT, simulations, and microlearning. Bilingual English/Spanish.

  • Articulate Storyline 360
  • Adobe Captivate
  • Illustrator
  • Photoshop
  • InDesign
  • SharePoint
  • LMS Administration
  • MS Office
  • Visio
  • Qualtrics

Professional Journey

2018 — 2026

Publicis Groupe

Associate Director, Learning Experience Design (USMS)

  • Led U.S. Marketing Services learning initiatives supporting adoption of enterprise platforms and operational workflows across global teams.
  • Designed and implemented blended training programs — eLearning, live enablement sessions, instructional videos, and performance support resources — aligned to role-based learning needs.
  • Partnered with Product, Operations, Finance, and BI teams to identify training needs and translate complex operational processes into scalable learning solutions.
2008 — 2017

Grant Thornton International Ltd

Global Learning Manager (Audit)

  • Led global audit methodology learning deployed to 130+ countries and 20,000+ professionals.
  • Launched 12 modules in 5 months, establishing a new design standard.
  • Managed localization into 7 languages and coordinated deployment across multiple LMS.
2001 — 2007

GE Energy Routing Center

Team Manager (International and NAFTA)

  • Led a team of 11 in logistics operations and client communication.
  • Created onboarding processes reducing ramp-up time by two weeks.
  • Designed face-to-face training adopted as company-wide best practice.